by Jennifer Beese Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. In fact, social media’s influence runs deeper than customer engagement. Departments like sales, human resources, product development and market research are launching successful campaigns. But while the Internet is littered with success stories, there are still many social media challenges we’re figuring out. If a campaign doesn’t return the same results, we’re quick to assume that we did something wrong. But that’s just the nature of social media; no two campaigns are created equal. Before you get too discouraged and throw in the towel, take a look at 10 of the most common social media challenges and our tips on…

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By Rebekah Radice Do you inspire and captivate your social media community? Is your visual content dynamic, engaging and diverse? …if you want to stand out on social media, you must earn the attention of your audience. And you have to do it in a short amount of time. But that’s just part of the story… Because without visual marketing, your content is stuck in neutral. How’s that? The right graphic breathes life into your otherwise dull and boring post. It can expand your reach, boost engagement and get interaction churning. Simply stated: Visual content is your make or break moment. So how can you create a strong visual brand on social media? And what can you do to create a signature style that precedes you? Today I’m giving you 6 visual ingredients your social presence can’t live without. Here’s how you can develop your unique visual calling card. 6…

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By Alexis Krasinski You’ve probably heard that social media can help get more people to your website. But are you still struggling to crack the code on how to increase website traffic through social media? Below ia a  compillation of five effective ways you can get your social media channels to drive more visits. 1. Make sure your site’s URL is visible Almost every social network has a designated spot or several spots for you to share your website. Make sure your site’s web address, or URL, is visible in your profile’s bio and About sections. Not only will this give you and your profiles legitimacy, it will also direct your visitors to their next step, to visit your website. 2. Share your posts Every time you write a blog post, share it on your social channels. This helps with search engine optimization (SEO), engagement, and of course, results in…

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By:Heather Hurst In today’s environment of constant digital transformation, B2B marketing work is growing increasingly complex. This is partly because of the exploding number of data, analytics, and automation tools now available, promising unprecedented insights into every aspect of the customer journey, but not necessarily helping us decide what to do with the insights we gain. It’s partly because the people we’re trying to reach are drowning in data, too (lest we forget, we are not marketing to businesses but to individuals within those businesses). This data is coming at them from every conceivable digital device and app, and we’re stuck competing for ever-diminishing scraps of human attention. It’s also partly because automation and remote working trends are changing not only the work we do but also when and where we do that work. What’s a marketing leader to do? How can we help our teams succeed in the present and prepare for…

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Feature Originally By Instagram is a force to be reckoned with. If you’re a B2B(Business to Business) brand, you might think the hype isn’t relevant to you — but in 2018, it most certainly is. As it stands, there are thousands of brands and a number of high-profile business to business organizations using Instagram to drive brand awareness, engage with their audience, and ultimately, to attract new customers. To inspire you to take your Instagram game to the next level this year, here are actionable tips you can put into practice right away. 1. Use authentic, real-time user-generated content. Forget stock photography and staged promotional pictures — it’s time to go real-time. On Instagram, your prospects and leads want authentic content that offers a personal glimpse into your company’s culture and product offerings. Real-time content, such as live video/live streaming, is unfiltered and 100% you. It adds a much-needed human element…

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By https://www.strong-content.com/personal-personal-social-media/ Everyone says that you should show your personal side, even if you’re using social media for your business. Personalizing your content and interactions puts a human face on your business. This is how you build real, authentic relationships. But there are cases where you can be too personal, and you need to steer clear of these or the results could be disastrous. Finding Your Social Media Balance No “Big Talk” The type of personal content we share on social media falls under the category of small talk, not “big talk.” You might mention a place you ate today and how it was. You may show a picture of your dog and share a milestone in his or her life. But you would avoid topics like romantic encounters, touchy political issues, or things that annoy you about certain people unless those topics are a central part of your branding. My…

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The decision by online classified firm OLX to shut down its Nairobi office has sent shockwaves in the e-commerce fraternity in Kenya. OLX, a pioneer in e-commerce left suddenly having failed to get its hand on the billions of shillings that were transacted through its online marketplace. For OLX, it was like an investor who spends a fortune building and maintaining a market only for it to be invaded by a mob of traders who won’t pay even a cent for using the facility. The exit has left a dark cloud on the future of e-commerce in Kenya and Africa in general, bringing into question the flexibility of online trading and the degree to which it can be legitimized. Already, there are fears that investors will start developing cold feet, fearing that e-commerce in Africa is nothing but one big black hole. “If OLX pulls out, not many people are…

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By Staff Writer Kendesk Digital Services Ethics is the study of understanding whether what we do is right or wrong. Digital marketing has become a very effective way for people to market a product, brand or service. It has however brought about new ethical challenges that affect the relationships between consumers and organizations .This constrained relationship may affect the organization negatively sometimes leading to brand failure, low profit margins as well as tarnished reputations. This has made the sharing of information on social media sites and within personal and professional blogs to be a rather mind boggling activity .People find themselves asking questions like, Is this ethical? Is this a professional or personal opinion? Does it matter to my audience? Should I post it at all? Will it get me in trouble? Where should I draw the line? It is thus imperative for people who are responsible for utilizing digital…

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By Danielle Guzman Before we meet someone for the first time—whether professionally or personally—most of us do what? We look them up online. Same goes for after meeting someone or seeing someone inspiring speak. How people come across to us through Google search and social media platforms directly influences what we think about them and how we engage with them. Over the next few years the amount of information available online about us will only increase, as will the number of people searching for it. The future of work will see businesses rely more and more on individual and organizational online branding to guide decision making. This means today, at this moment, we have an incredible opportunity to build and own our personal brands online. I know for some, the idea of building an online personal brand isn’t easy. I’m fascinated by how many of my colleagues hesitate about creating…

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