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Comprehensive guide to creating effective social media posts

Whether we like it or not, social media has become a necessary component of marketing. Everyone uses social media, including your target market, consumers, and competitors. It’s therefore vital to establish a social media presence with fresh, engaging content; that drives traffic to your site and converts visitors into winning customers.  Fortunately, unlike traditional kinds of advertising, a successful social media campaign doesn’t call for a big investment. You only need to master strategies for creating – engaging social media posts or seek the help of a reputable business marketer like Yellow Pages to handle your social media campaigns. So, here are some tips to help you create engaging content that will spur up your socials and reach your target audience:  Use the right caption  Always remember to employ fewer words when explaining your visual. You can always use an engaging headline, a question, or a remark to grab attention…

Simple ways of marketing your business online

What are the laid-out criteria that apply to online business marketing? How can a business owner advertise strategically to ensure he gets the word out about his business, and at the same time rank better on Google’s search engine results pages (SERPs)?   For sure, certain strategies for marketing your business will surely yield a larger return on your time investment than others. Some tasks will take fewer days, while others could even take months or years.  Regardless, you will eventually enjoy the labor overtime if you choose to market your firm on the interwebs, as long as you deliver value along the way and put in the correct set of marketing. Results won’t show right away, but it is worth giving it a shot.  Below, we have rounded up for you the most effective techniques which you can use to increase traffic and boost your online pages:  Build your…

Content Marketing: The Key Ingredient to Attracting Customers on Social Media 

Due to the popularity of social networks, businesses now have to compete fiercely to stand out in a sea of competing content. To engage consumers and create a devoted community of followers on social media, content marketing has shown to be a successful method. In this post, we’ll look at content marketing as a potential strategy for effective social media engagement. Content Marketing: The Key Ingredient to Attracting Customers on Social Media What is content marketing? It’s a marketing strategy where a specific audience can be attracted to and engaged with via content marketing, which comprises producing and disseminating useful and pertinent material. This includes articles for blogs, infographics, films, e-books, and other forms of material. Why is content marketing important for social media? Social networks serve as venues for sharing and interacting with both individuals and organizations. They are also vital for content marketing because it gives companies a…

Why phone book listing is important?  

For years, people have used the phone book as a search engine to locate details about businesses, services, and goods. The phone book is still a useful tool to make sure that potential clients can find your company even if many firms are investing in digital advertising. Why phone book listing is important? Here are some of the important factors to consider if you want to be included in the nation’s greatest network of contacts: Enables local reach A crucial tool for reaching local consumers. People are more inclined to use the phone book to find information if your business is in a certain location. Additionally, a lot of people still choose to conduct traditional information searches. Visibility for all customers Your business will be visible to all customers, regardless of whether they have Internet access or not. Many people still do not have access to the Internet or do…

What’s In Store for Kenyan Businesses.

Safaricom CEO Peter Ndegwa goodies for small businesses Peter Ndegwa, the new Safaricom CEO came bearing good news. During these very difficult times when we are all anxious and worried about the global pandemic, COVID19, the Mr Ndegwa promised to make the lives of his clients easy. No business survives without providing services that their customers can afford,” he said. New Safaricom Rates For 2020 His appointment comes barely a week after Safaricom announced the doing away with charges attached to sending less than 1000 shillings. Besides the transaction fee waiver, the daily transactions limit was increased from Ksh 140,000 to Ksh 300,000, grew the wallet size from KSh70, 000 to KSh300, 000 and revised upward SMEs transaction limits to KSh150, 000 from KSh70, 000. The best news for SMEs is that it is now free to transact from your Mpesa to your bank account or from your bank account…

7 Websites Commandments of 2020

What’s your business website? I want to look you up on google. In an era when everything can be found online, having an online presence and a website is as important as having a physical location for your business. A website gives you the platform to be found from anywhere in the world, and in times when your business can’t open physically, your website gives you the power to serve your client. Having a good website is good, but having a great website that serves you, and your clients well are even better. What are the key things to consider when creating a website for your business? There are some key elements that you need to consider when creating a website. We call them website commandments you should never break. Here are 7 Websites Commandments you should never break Thou shall be visually pleasing We are living in a time…

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