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People-Based Marketing: How to Reach Customers Across Screens and Devices

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This post was originally published on Adweek.com and can be seen here.  Marketing to a consumer as they journey through your brand on their devices offers new opportunities. Each device can be accompanied by a unique experience that is both different from other devices and a continuation of the same customer journey. For example, let’s say you’re preparing for a big hiking trip later this month and you need new hiking shoes. The thought that you need new shoes occurs to you while in a meeting, and you quickly pull out your phone and bookmark the website for later. After the meeting, you pull up the website, begin browsing shoes and put a few options in your shopping cart to review later. Because you’re a busy person, you shop for hiking shoes when you can during your day, sometimes on your phone, sometimes at your desk and sometimes on your…

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Leaders without Titles

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Other books by Robin Sharma – The Monk who Sold his Ferrari, The greatness guide, Who will cry when I die, The saint the surfer and the CEO  Each of us is, Every single one of us, regardless of our personal history, regardless of whether you have a title or not can lead without a title. Most of us go to work with the mind-set that to be a leader they need to work their way up the company ladder, get the title or position they seek, and then they can be leaders. This is the wrong approach according to Sharma .  The foundation principle is Self-Leadership. Anyone who understands this can lead regardless of his or her official title in an organization. According to Sharma, “leaders are those individuals who do the things that failures aren’t willing to do–even though they might not like doing them either.”…

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Five ways to be productive when the pressure is on

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When you’re feeling stressed about your TO DO list, multitasking is one of the worst things you can do. These five tips will help you stay productive; 1. Learn to properly prioritize. This is not as easy as it sounds. Figure out what your real priorities are through a process of clarification and communication. E.g. Design & sales 2. Practice “Serial Monofocus” instead of multitasking. Do one task at a time with maximum concentration .e.g sales force, contracts preparation etc 3. Don’t always be available Throughout the day we encounter interruptions that waste our time e.g. phone calls, text messages, and consultations from colleagues. Avoid and tell the person to call or come back later. 4. Communicate your plans when you’re not available. When you’ve decided that you need some time to be off the grid, you should inform others. 5. Identify time wasters Pinpoint them and ask yourself why…

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Go the Extra Mile words with speedometer measuring your additional effort or distance traveled to achieve success and your goal

5 Ways to Go the Extra Mile and Deliver Superb Customer Care

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Kenny Chapman – The Blue Collar Coach/Sales & Marketing Coach If there’s one thing I love to hear it’s the sound of a happy customer returning. Repeat customers mean something – that you’re providing amazing customer care. And it’s really not that difficult. You just have to take the time and effort to go that extra mile and deliver outstanding customer service. Now, I’m pretty sure that, like me, you’re eager to build strong relationships with your customers and keep them coming back for more. That’s why I’m going to give you a helping hand by sharing my 5 best insights for going the extra mile. Contact is Key Staying in front of your customers helps to maintain that ever important “top of mind awareness” so that your company is the first (and hopefully only) company that they consider calling. This can be done via social media, phone calls, newsletters, postcards, etc.…

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15 Customer Service Skills that Every Employee Needs

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ere are certain customer service skills that every employee must master if they are forward-facing with customers. Without them, you run the risk of finding your business in an embarrassing customer service train-wreck, or you’ll simply lose customers as your service continues to let people down. Luckily, there are a few universal skills that every support member can master that will dramatically improve their conversations with customers. Below I’ll cover the 15 most-needed skills to master this incredibly important position. The Customer Service Skills that Matter When most business publications talk about customer service skills, things like “being a people person” tend to take the spotlight. It’s not that this trait is outright wrong, but it’s so vague and generic that it is hardly a help to those looking to get involved in support positions within a company, and certainly doesn’t help out entrepreneurs/founders who are looking for the right set of skills when…

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How Successful People Stay Calm

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The ability to manage your emotions and remain calm under pressure has a direct link to your performance. TalentSmart has conducted research with more than a million people, and we’ve found that 90% of top performers are skilled at managing their emotions in times of stress in order to remain calm and in control. If you follow our newsletter, you’ve read some startling research summaries that explore the havoc stress can wreak on one’s physical and mental health (such as the Yale study, which found that prolonged stress causes degeneration in the area of the brain responsible for self-control). The tricky thing about stress (and the anxiety that comes with it) is that it’s an absolutely necessary emotion. Our brains are wired such that it’s difficult to take action until we feel at least some level of this emotional state. In fact, performance peaks under the heightened activation that comes…

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Managing Oneself by Peter Drucker

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Drucker challenged us to manage ourselves by using the following challenging questions: What are my strengths? The only way to discover your strengths is through feedback analysis Write down key decision or actions & compare the actual results with your expectations after a certain period of time How do I perform? Identify your personality traits are key eg are you a team worker or loner, are you a decision maker or an adviser, What are my values? Person’s values should be compatible with the organizations’ values Where do I belong? Consider your strengths, preferred work style & values Based on these qualities in what kind of work environment would you fit in best? Find the perfect fit, you will transform yourself from a merely an acceptable employee into a star performer. What should my contribution be? What does the situation require of me? Given my strengths, my way of performing…

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How to fall back in love with your Job

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It’s important to love our jobs because at least half of our hours awake are spent at work. It will be very difficult to invest in our careers and be truly great if we’re not into what we do, one would not seek extra training, certification, seminars and so forth. It’s hard to imagine spending extra time outside work investing in something that one doesn’t like. That said, even exciting jobs have boring days. When you’re doing the same tasks, going to the same office and working with the same people day in and day out, you’re bound to fall in a rut on occasions. We can get out of this rut by taking tasks that makes us feel motivated and absorbed, taking up projects to give us exposure of tasks and departments outside our normal role. Surrounding ourselves with energetic people in the office and within…

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7 Ways to Capture Someone’s Attention

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You might be the hardest worker in your organization, and the one everyone wants on their team – but if you’re not in people’s thoughts, then you’ll be passed up for new projects, additional responsibilities, awards, and promotions. That’s why you need to be visible at work! People can often overlook your efforts, even if you consistently work hard. If this happens to you, it’s up to you to get noticed and stay in their thoughts, so you can keep moving toward your career goals. Become a specialist in areas that are important to your organization. Build a network of allies, network inside and outside of work, track your accomplishments, and take on additional responsibilities whenever possible. The most effective employees, managers, and executives are the ones who use  triggers to shine a spotlight on their ideas, projects, and teams. Understanding the science of attention is a prerequisite to success in the information…

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Why you should choose Yellow Pages Kenya

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If you are looking for brand visibility look no further. Yellow Pages Kenya is able to deliver great platforms that offer the opportunity to inform the market about your products and services. Here’s why:  We are credible, the two fingers are internationally recognized  We are reliable always on 24/7, 365 days a year.  Our Print directories circulation is great 167,000 annual copies  Our classifications cater for all business categories  Our pricing is very competitive.  Our print products have a shelf life of 12 months  We have all Kenyan businesses covered, our National reach is evident  We have great partnerships e.g. with Google Kenya  Our online platform has refreshed content  We have localized searches  Our Keyword options are unique and affordable  Our listings are well detailed with full company information  We have a great APP, move with us…

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