Opinions and Analysis

7 Commandments of Websites
The internet also have rules that govern its smooth running.

7 Websites Commandments of 2020

Business

What’s your business website? I want to look you up on google. In an era when everything can be found online, having an online presence and a website is as important as having a physical location for your business. A website gives you the platform to be found from anywhere in the world, and in times when your business can’t open physically, your website gives you the power to serve your client. Having a good website is good, but having a great website that serves you, and your clients well are even better. What are the key things to consider when creating a website for your business? There are some key elements that you need to consider when creating a website. We call them website commandments you should never break. Here are 7 Websites Commandments you should never break Thou shall be visually pleasing We are living in a time…

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Importance of Labor Day- Why Even Entrepreneurs Need a Break

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Labor Day celebrates the foundation on which this country was built: work. It’s the contributions of workers and laborers that help ensure the prosperity and strength of the nation. No one knows this to be truer than entrepreneurs, the self-motivated risk takers who value personal passion and success above all. Anyone who has ever put themselves out on a limb professionally knows that it can be hard to take a step back from your work and relax, but that’s exactly what Labor Day is for – in fact, giving yourself time to unwind is an important facet of successful entrepreneurship. Here are a few others. Establish a Routine It doesn’t have to look the same as your fellow entrepreneurs’, but you’ve got to figure out a routine that works for you. Set a schedule for yourself based on what’s going on in your own life, and make a point of…

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Ten Obnoxious Company Rules To Kill In 2017

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By .Liz Ryan ,   Liz Ryan is CEO/founder of Human Workplace and author ofReinvention Roadmap. I became an HR person in 1984, when many of my readers had not been born yet. I was happy to be able to set my company apart from the other employers in Chicago by killing off stupid, outdated rules and policies. Getting rid of pointless and insulting HR practices made it easier for my company to hire and hang onto tremendous employees, many of whom are still my homies today. That was over thirty years ago, but lots of organizations are still following the same archaic rules we abolished in 1984. They don’t realize that every policy they shove down their employees’ throats is another reason for a talented person to leave them and work for a more deserving organization. Here are ten policies that every employer should get off its books before the…

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The Top 10 Trends Driving Marketing In 2017

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Visibility is one aspect of marketing that won’t change—regardless of the year. Marketing before and after a digital transformation revolves around how customers see your business. I don’t have a crystal ball, but I do have some informed ideas about what to expect from marketing trends in 2017. Focus is crucial—and that can be a challenge. The bigger the business, the more diverse the customer base. While data is making it easier to target consumers, it’s a massive undertaking to discern valuable information from the volume of data available. How do you stay focused, create conversations, and increase conversions? It’s a big question, but paying attention to what’s on the horizon can offer insights. Here are 10 trends that I predict for 2017. 1. Increased focus on customer experience. Customer experience is the heart of marketing for every industry. While it has always been a marketing focus, today’s businesses—at least the successful…

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12 Confidence Killers You Need to Stop Doing Right Now

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CREDIT: Getty Images We each have within us some inner enemies that can quickly kill off our confidence. They drain our lives of potential and our purpose, and they fill us with deep regret. Left unchecked, they can unfortunately quickly erode our grandest plans and our noblest intentions. See if you recognize any of these 12 confidence killers in your own life. If you do, you need to crush them now. Your future depends on it. 1. Feeling unworthy. Self-confidence comes when you feel worthy of who you are and what you’re accomplishing–when you believe in yourself. When you think or say you’re in any way not good enough, you’re rejecting your own value. Combat these feelings by thinking of the things you appreciate about yourself. 2. Constantly overthinking. One of the worst enemies of confidence, overthinkingleads to negativity. It twists things around, makes you worry, and makes everything appear…

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The Psychology And Philosophy Of Branding, Marketing, Needs, And Actions

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Consumers build brands, not companies. This is a fundamental marketing truth that cannot be denied. Consumers give brands value by developing perceptions and expectations for those brands. Companies enhance the value by delivering consistent brand experiences that consumers can trust. Human psychology and how it affects consumer behavior is the foundation of brand building. What do consumers need? Do they really need those things or do they just think they do? What drives them to actually take action and buy once a real or perceived need is identified? The key words are needs and actions, and the best brand marketers paid attention to their marketing, psychology, and philosophy professors. They have seen through experience that Maslow’s Hierarchy of Needs and Aristotle’s Seven Causes of Human Action can be directly applied to consumer behavior and brand marketing. You’ll never really “get” marketing if you don’t “get” the psychology of needs and…

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Is Social Media The Same as PR?

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Since the arrival and prominent rise of Social Media, businesses and agencies alike have struggled to fully understand where it should fit into their overall strategy. 52% of Public Relation professionals admit that journalists are less likely to contact them to fact check since the emergence of social media. There is no doubt that it’s has been a game-changer. Traditional PR has always been about creating and maintaining relevant relationships, but should Social Media just be seen as a subset of PR or a completely separate entity?Firstly, let’s ask our search engine overlord of knowledge, Google, what it thinks on the matter: Google’s answer card describes PR as “the way organisations, companies and individuals communicate with the public and the media”. It defines Social Media as “websites or applications that enable users to create or share content or to participate in social networking”. 1 THE DIFFERENCES From these definitions it…

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3 Must-Know Facts About Legal Content Marketing

Business

BY DAVE KERPEN CEO, Likeable Local As we all know, the digital and online landscape is transforming at an exponential pace. As a lawyer, your online presence and marketing efforts have a significant impact on your ability to reach your prospective clients. The legal content marketing space is unique in many ways, and lawyers who choose to ignore new developments in the area do so at their own risk. I recently spoke with Innovative Attorney Marketing’s General Manager, Shane Kondo, who explained how the legal content marketing landscape is set to change this year. Here’s what I learned: When it comes to content marketing in the legal space, there are specialized concerns that attorneys and law firms need to be aware of. The fact that attorney websites and blogs are considered advertisements by state attorney licensing authorities and are subject to the applicable state bar’s marketing rules remains one of the…

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