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Opinions and Analysis

Are Business Blogs Still Important in 2016?

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About two years ago, Didit examined a topic that’s still much on the minds of digital marketers today: are blogs still important? Do these trusty, time-tested publishing vehicles matter in an era in which corporate blogging appears to be declining, social media traffic is rising, and more commercial enterprises – especially “Mom & Pop” businesses – seem to be considering a “social media only” approach to digital marketing? While certainly a lot has changed in digital marketing in the past two years, no developments in the industry have dissuaded us from our original conclusion: business blogs matter. And, as we put it two years ago, “the idea that a transient social media outpost can substitute for a website is very dangerous.” In other words, if you intend to make any headway in digital marketing, you must resist the siren call of a “social only” strategy and do the hard work of maintaining an excellent, attractive blog operating on your own domain.…

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7 Reasons Why You Need to Embrace Procrastination

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We hear it all the time–procrastination is a terrible habit. It interferes with productivity and kills momentum, and if you want to accomplish anything ever youbetter never ever procrastinate. As with so many things, the truth is more complicated. There are times when procrastination doesn’t hurt–and there are times it can even be helpful. Here are seven examples of the up side to procrastination. 1. It calms the impulse to act in haste. Taking swift steps isn’t always the smartest move. Sometimes it really is best to take a time out and gain the perspective that only distance can give. Even a short delay can lead to a big payoff in clarity. Once a little time has passed, you might look at the issue and see a different solution or even discover that the best path forward is to do nothing. Procrastination gives you an opportunity to evaluate and think…

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How to Become a Person You Can Admire

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Where there is great admiration there is always great character and success. It’s important to have someone you look up to, but don’t forget the other side of the coin. Wherever you are, you have a sphere of influence–a group of people who are influenced by the things you say and do. How does your life hold up? The core of an admirable life is respect. When you respect yourself and others, you behave in a way that sets a high standard. You’ll do things you can be proud of and inspire others to do the same. Here are 11 tangible steps you can take toward living a more admirable life: 1.     Learn to be comfortable in your own skin. The real purpose of your life is to evolve and grow into the whole person you are capable of being. It’s easy to get off the path and spend your time…

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The 10 Best Social Media Marketing Campaigns of 2016 So Far

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Marketers dream of creating and implementing the greatest buzz-building marketing campaign on social media, and the first half of 2016 has revealed no shortage of companies striving towards this ambitious goal with both traditional and new tactics to get people talking about their brands on social media. Since 2015, Adweek has been evaluating hundreds of individual campaigns for Shorty Awards, which are awarded for best content in social media. The following 10 great social campaigns will likely show up on that list in 2017. 1. Lowes – FixinSix Playing off the popularity of time-limited video with apps like Vine and Snapchat, the marketing team at Lowes have created a clever, ongoing social campaign that offers quick home improvement tips in just 6 seconds. Each clip uses stop motion techniques along with claymation-type animations to create fun and engaging videos. Don’t rely solely on in-house videos for your own marketing campaign. Learn from Lowes’…

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Do Page Likes Still Matter on Facebook?

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By Andrew Hutchinson Now this may seem like an odd question, of course we all want Likes on our Facebook Pages and posts. But given changes over time to the way the platform works and how the News Feed algorithm functions, does the number of Page Likes you have matter as much as it used to? Does having more Page likes necessarily mean you’re a better business, or the best option relative to a users’ search? Likes are the fuel that runs the Facebook machine, the tool that defines organic reach, that Facebook uses to target us with ads – without doubt, Likes are important. But just how important are they in the modern Facebook eco-system? Here’s an examination of the evolution of the Like and how it’s influence has been diluted over time. Likely Development Facebook introduced the Like button in February 2009, providing users with, according to Facebook: “…an easy…

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How 5 Prestige Brands Innovate and Market on Facebook

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Perception sometimes equals reality when it comes to marketing. Businesses that win and are successful often create a public persona and brand that enables them to remain at the top of the food chain through emotional and clever marketing. It is not about the facts but how they touch the hearts and emotions of their customers and fans. Prestige brands sell products for premium prices that don’t reflect the real cost of production but how their products make their clients feel.  They tap into the limbic and emotional part of the brain and bypass the thinking cerebal cortex. How else can you justify the purchase of a coat, dress or shoes that sell for $2,000 when the cost of making it is $30? Does the price for an Apple iPhone or a Loius Vuitton bag reflect real or emotional value? The booming sales for premium brands reveals that “Human beings…

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10 Morning Rituals For A Better Day

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What are your morning rituals? If you claim you don’t have any, think again. What do you do after you wake up each morning? Those are your rituals. The difference is that when you’re intentional about them, you can use the first hour of your day to improve the rest of it. Here are 10 ideas to start. This article originally appeared on Superhero You and is written by Sasha Graffagna. 1. Stop pressing snooze. We’ve all woken up a few minutes before the alarm goes off, only to bury our heads into our pillows to savor those final precious moments of sleep. Unfortunately, going back to bed means both lesser quality sleep and that you’ll feel more tired when you wake up again. Make a habit of never pressing snooze, perhaps by standing up and staying standing immediately after waking. Feeling brave? Buy an alarm clock without a snooze…

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Social Media Hashtags: SEO Web Marketing

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Social Media Hashtags Hashtags are everywhere nowadays. They help social mediausers track topics, categorise their updates, and even keep up to date with the latest developments in important news stories. They are a tool which helps connect users on platforms with millions of registered accounts. Hashtags come in the form of words prefixed with the symbol “#”. They were originally used on IRC to denote network wide topics, but since the rise of Twitter they have spread on theinternet and can now be found everywhere, including on websites which do not have the technical capacity for hashtag use. The introduction of the hashtag on Twitter was first suggested by open-source advocate Chris Messina in 2007, and its functionality and simplicity quickly ensured its popularity with the platform’s users. The first notable appearance of the hashtag was during the San Diego wildfires in October 2007, when Californian Nate Ritter used #sandiegofire in…

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YouTube Releases New ‘YouTube Director’ App to Help Businesses Create Better Video Content

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In case you don’t know, video content is huge right now. How huge? Check out these two graphs from the recent Mary Meeker Internet Trends report which show the rise in video consumption on Facebook and Snapchat, respectively. Facebook CEO Mark Zuckerberg has said he expects most of Facebook to be video by 2019. Video is the fastest growing online advertising category. Videos generate the best reach and response levels on social media platforms. Given advances in technology, particularly in regards to network capacity, enabling us to consume video whenever and wherever we like, video has become the medium of choice for a great many people, and will likely remain in that position till we advance to the next level (in virtual reality). But while there are now a heap of video creation options available, actually creating compelling video content isn’t easy. YouTube knows this, and today, the Google-owned video platform has released a new…

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Leaders without Titles

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Other books by Robin Sharma – The Monk who Sold his Ferrari, The greatness guide, Who will cry when I die, The saint the surfer and the CEO  Each of us is, Every single one of us, regardless of our personal history, regardless of whether you have a title or not can lead without a title. Most of us go to work with the mind-set that to be a leader they need to work their way up the company ladder, get the title or position they seek, and then they can be leaders. This is the wrong approach according to Sharma .  The foundation principle is Self-Leadership. Anyone who understands this can lead regardless of his or her official title in an organization. According to Sharma, “leaders are those individuals who do the things that failures aren’t willing to do–even though they might not like doing them either.”…

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