Tech

Google Scholar: Providing Academic Results

What is Google Scholar? Google Scholar is a search engine that provides academic results to its users, showing links to journal articles or theses on a selected topic. It’s free to access, and scans the text of academic literature available to it in order to provide the most relevant results according to the search terms chosen by the user. It aims to assess every piece of research the way a scholar would do, giving equal weighting to the content of the article, the author, and how many times it has been cited by other works. However, it has been said that it gives disproportionate importance to the citation count, and works that are already heavily cited will appear in the top results, thus accumulating even more citations. This leaves other articles at a disadvantage regardless of the quality of content or reputation of the author. Despite the imperfections of its…

Social Media Hashtags: SEO Web Marketing

Social Media Hashtags Hashtags are everywhere nowadays. They help social mediausers track topics, categorise their updates, and even keep up to date with the latest developments in important news stories. They are a tool which helps connect users on platforms with millions of registered accounts. Hashtags come in the form of words prefixed with the symbol “#”. They were originally used on IRC to denote network wide topics, but since the rise of Twitter they have spread on theinternet and can now be found everywhere, including on websites which do not have the technical capacity for hashtag use. The introduction of the hashtag on Twitter was first suggested by open-source advocate Chris Messina in 2007, and its functionality and simplicity quickly ensured its popularity with the platform’s users. The first notable appearance of the hashtag was during the San Diego wildfires in October 2007, when Californian Nate Ritter used #sandiegofire in…

15 Social Media & Search Engine Marketing Trends in 2016

2015 was an exciting year in the world of search engine optimization and social media marketing. The two fields of social media and search are constantly evolving, with plenty of changes that prompt shifts in consumer and marketer behavior. In order to succeed, you should adapt to these changes and employ the latest and most effective strategies. The following are 15 social media and search engine marketing trends in 2016 and what you should do to stay ahead of the curve: 1. Mobile optimization is a must. Last year, mobile generated more traffic than desktop and laptop search. With virtually everyone using their smartphone or tablet to find information online, it goes without saying that business owners must cater to the needs of their mobile audience to generate leads and increase conversions. If your website still isn’t optimized for mobile, then you risk losing out to your competitors. This is…

How to Make Yourself Visible on Google – B2B Digital Marketing Strategy

To be a highly visible brand is certainly in the best interests of every business. Consumers must be finding you quickly. Well, there are numerous ways to be a part of consumers’ lives. Given below are some great ways to make your brand highly visible to consumers and boost your sales in serious terms. First, plan a referral program A smart way to enhance your visibility is enabling your customers do it for you. In fact, people just love to share stuff with others, hence, if you provide an excellent inventive, there are chances for your existing clients to spread the word about your brand to everyone they probably know. As a result, they will provide you a source of fresh leads and widen your customer base considerably. Focus on harnessing publicity You require promotion if you want to make yourself – however, only in the precise media. Ensure you…

People-Based Marketing: How to Reach Customers Across Screens and Devices

This post was originally published on Adweek.com and can be seen here.  Marketing to a consumer as they journey through your brand on their devices offers new opportunities. Each device can be accompanied by a unique experience that is both different from other devices and a continuation of the same customer journey. For example, let’s say you’re preparing for a big hiking trip later this month and you need new hiking shoes. The thought that you need new shoes occurs to you while in a meeting, and you quickly pull out your phone and bookmark the website for later. After the meeting, you pull up the website, begin browsing shoes and put a few options in your shopping cart to review later. Because you’re a busy person, you shop for hiking shoes when you can during your day, sometimes on your phone, sometimes at your desk and sometimes on your…

The Biggest Facebook Posts of 2015 and What We Can Learn From Them

For Social Media Today by Andrew Hutchinson The Biggest Facebook Posts of 2015 and What We Can Learn From Them | Social Media TodayThe process of ‘doing’ Facebook got a whole lot tougher in 2015. Organic reach is way down, video views are way up, and Facebook itself is doing its utmost to convince more brands to forget their own blogs and pages and conduct all their business on their network instead. Better reach, better mobile experience – what’s not to like? Working out the best way to utilize Facebook is becoming more complex, with the sheer amount of options available – from ads to Page tools – growing every day. There are ways to ‘win’ at Facebook, there are ways to achieve great results, both organic and paid, but there’s a lot more to consider, and a lot more to learn. With this in mind, it’s worth taking a moment to…

UK-based Sports Betting firm Premier Bet Launches in Kenya

Headquartered in London (UK) with offices in Paris (France), Gothenburg (Sweden) and Bucharest (Romania), sports betting, gaming and lottery operator in Africa, Editec has launched in Kenya. The firm which operates under brands such as Premier, SBA and Guinea Games, went live in Kenya as Premier Bet on the first weekend of January 2016. The firm’s first office is in Kawangware area of Nairobi and aims to bring fun, entertainment and opportunity to the youth in the country. The Kenyan operation is run by Andrew Batley, who has many years of experience working with EDITEC as the Operations Manager of SBA Uganda. In a statement, Simon Burrell, Head of Business Development at EDITEC said: “EDITEC is delighted to open Premier Bet in Kenya, one of Africa’s most powerful nations. The move shows that Premier is a growing force on the continent and we are all very excited to provide our…

Dodgy Doctor app launches in Nigeria to help users find quality care

Source:: TechMoran Code for Africa is working with local news websites to help readers find out if doctors in some of these countries are con-artists or professional doctors with Integrity. The network through its arms Code for Kenya and Code for Nigeria has launched a service dubbed Dodgy Doctor with a database of legal recognized doctors in both Kenya and Nigeria to help citizens identify if their doctors are registered. In Nigeria,  Code for Nigeria has partnered with SaharaReporters, and are using official data from the Medical and Dental Council of Nigeria (MDCN) which regulates Medical and Dental Practitioners, to help identify registered doctors from ‘quack’ doctors. Apart from helping users identify if one is a licensed medical practitioner, the service also lists prices of common prescription drugs and a hospital finder to help patients locate hospitals. Users need only to search for a doctor’s name and the system shows…

BitHub Africa launches to be Kenya’s biggest Blockchain incubator

Nairobi-based web development agency  Space Kenya Networks Limited has today announced the launch of its  Blockchain incubator BitHub to be the countrys home of startups doing blockchain technology and solutions across Africa. Space Kenya Networks, says BitHub‘s “focus will be solving problems using innovative blockchain solutions that are currently under development across the World. We believe that blockchain solutions will make substantial contributions to rethinking existing structures in the following political, social and economic sectors.” The firm aims to work with Bitcoin-powered startups running data Management and Storage services, legal and Governance services, Identity Management, Financial Services, Internet of Things, Biotechnology, Software Security and Cultural & Intellectual property protection tools among others. “BitHub seeks to bring together a consortium of individuals, organizations and expertise to drive the development and adoption of blockchain technologies especially within the African continent,” the firm writes on its site. Though this is a good move for…

Bloggers Association of Kenya (BAKE) announce 2016 Blog Awards

Bloggers Association of Kenya (BAKE) is a body formed by an association of bloggers seeking to promote content creation on the web in Kenya. Through BAKE, bloggers can syndicate their content, network with other content creators as well as receive legal and communal representation from the association.  BAKE has today announced the launch of the 5thKenyan Blog Awards.  The announcement of the awards opens up the submission phase, where anyone can nominate their favorite blog in Kenya. Thereafter judges will decide the best 5 in each category before the public votes for their best in each category. https://www.youtube.com/watch?v=W0K9BLA7zHY To submit blogs for nomination to the Kenyan Blog Awards 2016, bloggers and their fans should visit blogawards.co.ke/submit.  This year’s edition has 19 categories following the addition of Best Religious/Spirituality blog. Other categories include Best Technology Blog for blogs covering social media, internet usage, consumer electronics, mobile phones, tech startups; Best Photography Blog targeting those showcasing original photos…

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