People’s perceptions of a company’s credibility are said to be primarily based on the appearance of its website, according to statistics. Meaning for your business to succeed, it has to follow a set of web designing principles.
To achieve this, you must create a website that visitors will want to visit, interact with, and return to by keeping your target audience in mind. After all, a website with excellent conversion rates finds the ideal mix between usability and aesthetics.
Whether or not design is your area of expertise, you cannot afford to ignore it. You can either engage a designer on staff, hire a freelancer, or educate yourself on web design fundamentals. Just make an effort to create a website that converts well!
So, do you wish to take your business to the next level and increase website conversions? We have compiled the best tips just for you.
Long-tail keywords and page loading speed are two essential components of effective SEO (search engine optimization).
Using long-tail phrases to organize your site’s headers and sub-headers will make it simpler for website crawlers to point people to your Web page.
Additionally, your site should be organized into topic clusters such that each has a main pillar page. Also, consider placing links to your other pages throughout your website. It will facilitate easy navigation for users and promote more prolonged engagement.
Above all, ensure your page loads in under two seconds to boost SEO even more. If not, you run the danger of people bouncing off.
Establish personal connection
When a human face is associated with a product or service, people frequently get more stimulated and emotionally linked to it.
Make sure to include faces in your content, landing pages, or opt-in pages to increase conversions and receive extra benefits.
In considering this, always include high-quality photos that foster favorable associations with the material, a quality that feels more personal.
Keep in mind that consumers prefer brands they perceive as being comparable to their own.
Think of Users
It turns out that when it comes to web browsing, individuals are exceedingly impatient.
A study released by a Marketing Intelligence firm, Aberdeen Strategy, shows that a delay in page load time causes a 7% decrease in conversions!
That, therefore, means; that when it comes to page loading speed every second counts. So, you should always test your page speed and fix any problems that are plaguing your website by utilizing online tools or hiring a reliable digital agency.
White space! White space! White space!
White space is a crucial element when it comes to web designing without it, it would be difficult to read and scan a website.
Always ensure there is enough negative space between elements such as; space between your header and content or between sidebar and content. Plus, all minor elements on your page, such as the space between paragraphs, lines of text, and even individual letters.
By paying attention to all of the many types of negative space on your website, you can make everything readable, scannable, and pleasing to the eyes.
Utilizing this principle is crucial as it not only helps generate leads but by using a ton of negative space on the homepage it helps keep the focus on the main call to action, leading to more sign-ups, which equals more sales.
Utilize Social Media Marketing
Include your social network symbols on your website after matching your product or service with the relevant social media platform.
It is advantageous since it allows you to build a community through your brand’s followers and supports your efforts to market your products.