The firm which operates under brands such as Premier, SBA and Guinea Games, went live in Kenya as Premier Bet on the first weekend of January 2016. The firm’s first office is in Kawangware area of Nairobi and aims to bring fun, entertainment and opportunity to the youth in the country.
The Kenyan operation is run by Andrew Batley, who has many years of experience working with EDITEC as the Operations Manager of SBA Uganda.
In a statement, Simon Burrell, Head of Business Development at EDITEC said: “EDITEC is delighted to open Premier Bet in Kenya, one of Africa’s most powerful nations. The move shows that Premier is a growing force on the continent and we are all very excited to provide our services to the people of Kenya.”
The firm’s launch follows the recent launch of mCHEZA, and the growing popularity of betting companies esuch Sportpesa,Betway,EliteBetKenya,Bet Yetu and Eazi Bet among others.