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November, 2024 - Yellow Pages Kenya
Yellow Pages Kenya

November 2024

2 Posts Back Home
Showing all posts made in the month of November 2024.

Creating a Brand Voice: Why It’s Essential for Digital Marketing Success

Advertising

Every brand has a story to tell and getting your story out there can get hectic. The way you want to tell your story – its tone, personality, and even style is what we call “brand voice.” Just like a person’s voice, brand’s voice makes them unique and distinguishes it from competitors, creating a lasting impression on customers. In digital marketing, where there’s endless content and fierce competition, a strong brand voice isn’t just a nice-to-have; it’s essential. So, what’s brand voice? A brand voice is the distinct personality a brand conveys in its communication. It’s all about consistency and tone across various platforms- from social media posts to emails to blogs and customer service responses. It shapes how people perceive your company, evoking specific emotions, and drawing them closer to your values and missions. Also Read: Are Your Social Media Efforts Paying Off? Key Indicators to Monitor Why Is…

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5 Tips for Creating High-Converting Landing Pages

Advertising

Creating a landing page that not only catches attention but also converts visitors into customers is essential for online success. A high-converting landing page is focused, clear, and encourages action. Here are five actionable tips to help you create landing pages that convert: 1. Start with a Clear, Compelling Headline The headline is the first thing visitors see, so it needs to make an impact. Keep it short and straightforward, highlighting the core benefit of your offering. A good headline answers the question: “What’s in it for me?” For example, “Boost Your Sales with Just One Click” immediately tells visitors what they’ll gain from your product or service. Also Read: SEO Best Practices for 2024 2. Focus on One Call-to-Action (CTA) Clarity is key for conversions, and one clear call-to-action (CTA) will keep visitors focused. Avoid cluttering the page with multiple CTAs, which can be distracting. Decide the primary action…

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