Every business today should invest in social media. It will not only help you push your brand but also give you an active online presence.
You see, we are not recommending this because it is currently the most popular thing to do. Let’s face it, most businesses are online and you can develop influence even more if you invest in these channels.
If you have already set up social media channels and working towards building a community of loyal champions around your brand, then, that’s great! But how do you ensure your social media efforts pay off because it is not all about posting regularly?
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Well, you need to track specific metrics to gauge the effectiveness of your strategy. Here are some key indicators to monitor:
1. Engagement Rate
One of the most telling metrics has to be engagement rate. It normally measures how much your audience interacts with your content through likes, shares, comments, and clicks.
Meaning, that a higher engagement rate equals better content interaction with relevant audiences, who are likely to take action.
If your engagement is low, then it’s an indication you need to rethink your content or posting strategy.
2. Follower Growth
While having a larger follower count is appealing, you also need to keep in mind the rate at which your followers grow. It is an important metric. Consistent growth suggests that your content is gaining traction and therefore attracting new people.
If your follower count is stagnant, then, you need to rethink new strategies you can explore to reach other potential followers or improve content’s appeal.
3. Website Traffic
Social media is a great way to drive traffic to your website. Leverage tools like Google Analytics to gauge how much of your site traffic comes from social spaces.
You see, if your social media efforts are effective, then you should see a steady stream of visitors flooding your platforms. If not, consider tweaking your call-to-action buttons or the content you share.
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4. Conversion Rate
Getting traffic is one thing, but are those visitors converting? Whether it’s signing up for a newsletter, making a purchase, or just simply filling out a contact form, conversations ultimately remainS to be the ultimate goal.
One way to keep track is by establishing how many of your visitors are taking the desired action.
5. Brand Mentions
Also, another effective way to monitor is by tracking brand mentions – both tagged and untagged. They give insights into how often people are talking about your brand.
Ensure you monitor these mentions to understand how the public perceives you and how often your brand is being discussed.
Always remember, positive mentions can boost your reputation, while negative ones highlight areas for improvement.
Finally, the full importance of social media marketing strategy can only be seen by trying out the methods highlighted – it’s not easy. But when done right, social media can prove to be one of the most cost-effective methods for marketing your business.
You can always do it in-house or employ services of a reputable digital marketing company like Yellow Pages to do all the creative heavy lifting for you.
Always ensure your brand has a golden touch on social media to generate more leads and sales. It will increase your connection with relevant customers as you serve them on a deeper level.
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