digital marketing

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How to Increase Sales in 8 Seconds

Article by Jill Let me ask you a question: What’s the one thing you can do in the next 12 months that will dramatically impact sales? I mean, if you really thought about it, what’s causing you the most trouble in your sales efforts? Don’t worry. I can wait for you to come up with an answer. Questions like that make you think. Any time you ask your own prospects to reflect on their issues, challenges, and priorities, it takes a while for them to formulate the answer. But if you’re like most sellers, silence drives you crazy. Imagine you’re talking with a prospective customer and there’s a brief lull in the conversation. I bet you jump right in to fill it. Am I right? A Whopper of a Sales Mistake Research shows that the average salesperson, after asking a question, waits no more than 2 to 3 seconds before…

Are You Accurately Measuring Your Company’s Digital Strength?

There are few business leaders around the world not thinking about digital transformation in some shape or form. Whether improving omni-channel commerce or developing digital extensions to product lines, businesses are working out how to drive profitability through digital. But traditional metrics might underestimate the impact of digital, leaving companies vulnerable to aggressive competitors or pure-play disruptors. Many managers are missing digital signals that could help them better compete. Armed with a hypothesis that the stock market was undervaluing digital, we sought to create the largest known repository of digital data on U.S. companies. Our aim was to prove the link between digital strength and shareholder value, and do so in a way that passes the rigorous standards of hedge funds. We looked at the top 1,000 U.S. public companies, mapped every digital property for those companies, collected 75 billion digital consumer interactions per month over a period of five years,…