Tech

website for my small business?
website for my small business?

Do I need a website for my small business?

Business

Whether big or small, the truth is, you need a business website regardless. I know, you might be there thinking, “do I REALLYYYY need a website yet I have come this far without it anyway?” Look, times are changing, your competitors are adapting to new forms of technology to drive sales and keep up with their competitors. So should you. If after this article you still feel like you do not need it? Call me. No really think about all the benefits you would stand to gain. I will give you a few reasons why you really need a website Having a website for your business shows some level of professionalism First of all, some statistics, do you know 84% of consumers think websites make a business more credible? Food for thought As earlier said, times have changed, technology has evolved. Imagine it has changed so much that some businesses…

Keep Reading

The Benefits Of Social Media Ads!

Business

Article originally by Larissa de Martino Follow me on Instagram “and “What’s your name on Facebook “are two phrases that are increasingly part of our daily lives. In fact, these days, we need to confirm that people exist on these social platforms before we form deeper ties with someone. The same is true in the business world. It is increasingly common for potential customers to “investigate” the companies’ social networks before taking any action. If the company is not active on social networks, the lack of information is so frustrating that we question the seriousness and even the existence of a brand. Currently, the consumption process is completely impacted by digital. Even if the purchase is made in the physical store, the pre-purchase process and feedback are done through social platforms. So far nothing new! We all know that companies need to have a regular presence on social networks. And…

Keep Reading

What’s In Store for Kenyan Businesses.

Business

Safaricom CEO Peter Ndegwa goodies for small businesses Peter Ndegwa, the new Safaricom CEO came bearing good news. During these very difficult times when we are all anxious and worried about the global pandemic, COVID19, the Mr Ndegwa promised to make the lives of his clients easy. No business survives without providing services that their customers can afford,” he said. New Safaricom Rates For 2020 His appointment comes barely a week after Safaricom announced the doing away with charges attached to sending less than 1000 shillings. Besides the transaction fee waiver, the daily transactions limit was increased from Ksh 140,000 to Ksh 300,000, grew the wallet size from KSh70, 000 to KSh300, 000 and revised upward SMEs transaction limits to KSh150, 000 from KSh70, 000. The best news for SMEs is that it is now free to transact from your Mpesa to your bank account or from your bank account…

Keep Reading
The internet also have rules that govern its smooth running.

7 Websites Commandments of 2020

Business

What’s your business website? I want to look you up on google. In an era when everything can be found online, having an online presence and a website is as important as having a physical location for your business. A website gives you the platform to be found from anywhere in the world, and in times when your business can’t open physically, your website gives you the power to serve your client. Having a good website is good, but having a great website that serves you, and your clients well are even better. What are the key things to consider when creating a website for your business? There are some key elements that you need to consider when creating a website. We call them website commandments you should never break. Here are 7 Websites Commandments you should never break Thou shall be visually pleasing We are living in a time…

Keep Reading

Are Business Blogs Still Important in 2016?

Featured News

About two years ago, Didit examined a topic that’s still much on the minds of digital marketers today: are blogs still important? Do these trusty, time-tested publishing vehicles matter in an era in which corporate blogging appears to be declining, social media traffic is rising, and more commercial enterprises – especially “Mom & Pop” businesses – seem to be considering a “social media only” approach to digital marketing? While certainly a lot has changed in digital marketing in the past two years, no developments in the industry have dissuaded us from our original conclusion: business blogs matter. And, as we put it two years ago, “the idea that a transient social media outpost can substitute for a website is very dangerous.” In other words, if you intend to make any headway in digital marketing, you must resist the siren call of a “social only” strategy and do the hard work of maintaining an excellent, attractive blog operating on your own domain.…

Keep Reading

How 5 Prestige Brands Innovate and Market on Facebook

Featured News

Perception sometimes equals reality when it comes to marketing. Businesses that win and are successful often create a public persona and brand that enables them to remain at the top of the food chain through emotional and clever marketing. It is not about the facts but how they touch the hearts and emotions of their customers and fans. Prestige brands sell products for premium prices that don’t reflect the real cost of production but how their products make their clients feel.  They tap into the limbic and emotional part of the brain and bypass the thinking cerebal cortex. How else can you justify the purchase of a coat, dress or shoes that sell for $2,000 when the cost of making it is $30? Does the price for an Apple iPhone or a Loius Vuitton bag reflect real or emotional value? The booming sales for premium brands reveals that “Human beings…

Keep Reading

Google Scholar: Providing Academic Results

Tech

What is Google Scholar? Google Scholar is a search engine that provides academic results to its users, showing links to journal articles or theses on a selected topic. It’s free to access, and scans the text of academic literature available to it in order to provide the most relevant results according to the search terms chosen by the user. It aims to assess every piece of research the way a scholar would do, giving equal weighting to the content of the article, the author, and how many times it has been cited by other works. However, it has been said that it gives disproportionate importance to the citation count, and works that are already heavily cited will appear in the top results, thus accumulating even more citations. This leaves other articles at a disadvantage regardless of the quality of content or reputation of the author. Despite the imperfections of its…

Keep Reading

Social Media Hashtags: SEO Web Marketing

Opinions and Analysis

Social Media Hashtags Hashtags are everywhere nowadays. They help social mediausers track topics, categorise their updates, and even keep up to date with the latest developments in important news stories. They are a tool which helps connect users on platforms with millions of registered accounts. Hashtags come in the form of words prefixed with the symbol “#”. They were originally used on IRC to denote network wide topics, but since the rise of Twitter they have spread on theinternet and can now be found everywhere, including on websites which do not have the technical capacity for hashtag use. The introduction of the hashtag on Twitter was first suggested by open-source advocate Chris Messina in 2007, and its functionality and simplicity quickly ensured its popularity with the platform’s users. The first notable appearance of the hashtag was during the San Diego wildfires in October 2007, when Californian Nate Ritter used #sandiegofire in…

Keep Reading
Navigate